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CROW BEAUTIFUL

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Butterfly Collage

About Us

Crow Beautiful Digital Media is a southern full-stack marketing agency that serves founders & entrepreneurs in creating scalable systems and infrastructures and putting them in place.

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We take ownership of marketing, profit and loss, bespoke marketing strategies, and the umbrella of marketing, We honor diversity, equity, and inclusion (DEI) and advocate for empowering women.

Lean More

Marketing Begins With Profiling

"SERVICES SUMMARY"

1. Locate your target.

Profile Raising 

  • Profiling identifies who you are selling to and key in developing strategy. Profiling is a short description of a person's life, character, etc.

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  • Segmentation determines how to market to your audiences and motivates them to take action.

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  • Modeling identifies and finds prospects who are most likely to respond to your next campaign.

2. Share value proposition.

Marketing Strategy

  • A marketing strategy is an overview of how your value proposition is articulated to customers. Strategies adapt and change over time.

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  • Marketing strategy is not the marketing plan. The strategy outlines the big picture. The plan is how to get there.

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  • The value proposition is the value a company promises to deliver to customers should they choose to buy.

3. Connect A.I. technology

MarTech Marketing

  • Martech marketing is the integration of technology into marketing practices to better results. Martech is a synonym for marketing technology. 

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  • MarTech manages & executes campaigns more efficiently using automation, data analysis, and outreach. 

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  • A martech stack includes tools like CRM systems, email marketing platforms, content management systems (CMS),

4. Brand engagement.

Digital Strategy

  • A digital strategist develops strategies across social media, websites, and email.

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  • Market research. Analyzing data about competitors, and past successes and failures.

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  • Campaign development. Create strategies that increase sales & awareness.

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  • Content creation. Developing and promoting digital content for brand engagement. 

5. Define brand identity.

Brand Strategy

  • A brand strategist shapes image and personality. Guide perception of companies.​

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  • Defining the brand. Creating a brand's tone, brand voice, personality, and identity.

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  • Creating a plan. Developing long-term objectives for the brand. 

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  • Guiding creative direction. Briefing the creative team on marketing projects.

6. Craft brand story.

Brand Value & Message

  • ​A "marketing storyteller" crafts narratives & stories to promote a brand or product.

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  • Be consistent. Maintain a unified brand voice and message across all platforms.

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  • Be authentic. Ensure the story is genuine and reflects the brand's core values. 

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  • Be empathetic. Connect with the audience's needs and emotions.

Build A Human Brand 

"SERVICES SUMMARY"

7. Transactional Marketing

Short-Term Marketing

  • A transactional relationship is a short-term, one-time interaction between a company and a customer, with little customer engagement.

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  • Transactional marketing aims to make a quick sale, not to nurture a lasting customer connection.

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  • Transactional relationships lack empathy and emotional customer investment.

8. Relationship Marketing

Long-Term Marketing

  • Relationship marketing is a customer relationship management (CRM) strategy emphasizing customer retention, satisfaction, and lifetime customer value.

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  • Build customer relationships creating valuable content that addresses needs and interests.

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  • Content marketing is about your customer, not you. It is a long-term relationship.

9. Forecast Business Futurists

Forecasting Startups

  • Seed-stage marketing refers to developing a startup from nothing validating the product concept, and target audience, and learning the potential market.

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  • Seed-stage startup writers craft marketing materials for startups very early in development.

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  • Business futurism is the art of preparing for the future about the future.

Cash-Flow & Revenue

"SERVICES SUMMARY"

Asphalt
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CLIENT PORTAL:
CULTURE OF SCALE

The culture of scale is more than a client portal of information. The client portal nurtures business relationships. It shapes companies both personally and professionally. The portal informs clients of marketing decisions, data analytics, and training information.

 

The client portal is our centralized hub for all client interactions, where online systems and infrastructures are managed.

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